Overall Traffic Performance
3-month Google Search Console data showing overall click and impression trends.
Overall Performance: 285 clicks, 37.4K impressions, 0.8% CTR, Position 15.8
Key Metrics
- • Averaging 95 clicks per month
- • 0.8% CTR is strong for position 15.8
- • Steady impression growth
- • Consistent traffic increases
Performance Notes
- • High-intent keywords driving traffic
- • Strong brand recognition developing
- • Geographic targeting effective
- • Quality over quantity approach working
Keyword Performance Deep Dive
Detailed performance for our three most important target keywords.
"Nashville Pool Builders": 1 click, 318 impressions, 0.3% CTR, Position 5.0
"Pool Companies Nashville": 2 clicks, 176 impressions, 1.1% CTR, Position 6.2
"Fiberglass Pools Nashville": 7 clicks, 353 impressions, 2.0% CTR, Position 3.3
Key Insight
Notice the correlation between position and CTR: Position 3.3 (fiberglass) achieves 2% CTR with 7 clicks, while position 5-6 keywords receive minimal clicks. Moving these keywords to top 3 will dramatically increase traffic.
Ranking Stability Improvement
The charts show reduced position volatility over the 3-month period, particularly in late October and November. The orange position lines become smoother and more stable, indicating stronger brand trust signals and increased authority. This stability is a leading indicator of sustainable long-term rankings.